Independent Consulting is Rewarding but Difficult
We help consultants Market, Sell, and Deliver their best work
Indie Intel is 100% For Consultants By Consultants
Most independent consultants are capable marketers, but it's not where they create the most value. All those hours spent on content creation, network maintenance, creating new connections, scanning for projects, and writing proposals are better spent with clients and doing the important work of growing a practice.
Indie Intel removes the drag. We combine GTM strategy with product development, ideal client definition and smart channel selection to create targeted business development playbooks. Our consultants focus on delivery while their BD engine runs seamlessly underneath.
GTM and BD Services
Indie Intel supports consultants and smaller boutiques through their entire GTM and BD motion. Our services fall into three distinct but interrelated phases:
Go-to-market strategy is the necessary planning and prioritization to always do the right things, the right way, with the right audience. Enablement clears the most common hurdles consultants face between strategy and execution, such as market-ready collateral, consistent messaging across their online presence, and identifying the right people and organizations to reach out to next. Execution is the simple but necessary stage of doing the outreach and marketing necessary to create valuable and authentic new relationships.
Details of the three phases are below.
The Strategy Session is a deep dive into the current state and goals of your practice with a specific focus on:
-
Defining marketable products or offerings
-
The audience for each of these
-
The best channels to reach that audience in the marketplace
​The Recommendations Report blends our session discussion with best practices and lessons learned from dozens of other consultants, and Indie Intel’s own market research, into a 90-day roadmap–fully customized for your practice and firm.
-
Our Enablement services bridge the gap between great strategy and actionable business development. Items like basic collateral, updated websites, and branded case studies help you get your value proposition in the market. Creating and validating lists of perfectly defined target organizations and key contacts prepare you to take immediate action and see the early traction toward sustained success.
Some enablement is carried out by Indie Intel’s preferred partners. Each partner is screened and vetted on their actual prior client work. In some cases it’s best and easiest for consultants to work directly with our partners. We only take on work where we provide clear value.
Most consultants don’t want to be in the business of implementing and managing day-to-day BD tasks, let alone across multiple channels. Indie Intel is an ideal partner for this essential work. We take a channel-by-channel approach to ensure every avenue is optimized for your practice and aligns with your GTM strategy and priorities. The prices and pricing models below are a starting point. We pivot to performance-based agreements after establishing a shared baseline.
-
Returnees & Referrals (R&R) Your existing network is most likely your best client acquisition source. We help you build a compelling and sustainable approach to stay top-of-mind with your most trusted and important relationships. Includes bespoke CRM and tracking tools if needed. [$1000 one-time fee]
-
Network Development Growth requires building new relevant relationships. Network Development uses multiple channels (LinkedIn, Email, Affinity groups and channels, and more) to get your lead offer in front of your ideal clients. Most people call this “BD” but for consultants the real goal is new relationships that increase your visibility and inclusion when client needs first emerge. [$50/hour with a monthly cap]
-
Email Campaigns Sometimes you need to reach a larger audience, more quickly. Email, when used properly, can be an excellent option. Indie Intel helps you define campaign goals, craft the content, and manage the execution and conversion of scaled outreach into 1:1 touches. [$800/month for 1000 targets and $250 for each additional 1000]
-
Online Marketplaces and Platforms These can be an excellent option but creating profiles, scanning for opportunities, and pitching both immediately and accurately leads many to opt out. Indie Intel handles all aspects of proactive and reactive online marketplaces and virtual firms, from creating a detailed past projects library to scanning, pitching, and following up. [$500/month retainer + 0%-10% of revenue added]
-
The Indie Intel Mission
Help Independent Consultants Win More Work, More Easily
-
Each consultant is unique. Meet them where they’re at
-
Focus matters. Do fewer things but be exceptional at each
-
Learn together. Data informs recommendations
-
Make it matter. Measure impact
We thought we were good at marketing and conversion. Indie Intel made us better.
​
Founding Partner of M&A Strategy Boutique
I like the flexibility of trying new channels and ideas but with a single accountable partner.
​
Independent Energy & Technology Consultant
Thanks for giving me the nudge to Stop doing things that weren’t working!
Partner, Operations Consulting Boutique
​400% growth! Now let’s do it again. ​
Independent Strategy Consultant
